One of the biggest shakeups in the college football media landscape was when Barstool Sports' CEO, Dave Portnoy, and Fox Sports announced a collaboration during the college football season.
Portnoy will serve as an analyst for Fox College Football's pregame show, "Big Noon Kickoff," after the two sides struck a deal over the summer.
Portnoy, affectionately known as "El Presidente" by Barstool Sports' fans, made an explosive debut last Saturday during the first "Big Noon Kickoff" after trolling Ohio State fans.
As a Michigan fan and avid supporter, it was rumored that Portnoy was banned from "The Shoe" in Columbus ahead of the Ohio State versus Texas game last Saturday. Reports later confirmed that the rumors were untrue.
Before "Big Noon Kickoff" hits the road to Ames, Iowa, Hawkeye Football is officially claiming Portnoy as an Iowa fan.
I like the jersey https://t.co/3DpHqVUWKo
— Dave Portnoy (@stoolpresidente) September 2, 2025
While Portnoy did not refute the statement, he did not officially state his allegiance to Iowa Football before their matchup with Iowa State.
In the past, Portnoy has been a strong supporter of former Hawkeye Caitlin Clark, coming to her defense on multiple occasions and wearing her No. 22 Iowa jersey in public.
Portnoy also tabbed Iowa Football as his "sleeper team" in college football this season.
It remains to be seen who "El President" will support when he graces the set of the "Big Noon Kickoff" on Saturday ahead of a pivotal Cy-Hawk rivalry game in Ames.
Iowa Football will need all the support they can get in a hostile environment in Jack Trice Stadium, and Hawkeye Football made the first move by claiming Portnoy is "one of us."