With Nike as the most recognizable athletic gear and apparel company in the world, it only makes sense to have the most recognizable female athlete in the world as one of your signature stars.
Caitlin Clark is one of the most recognizable athletes in the world right now, and Nike jumped on the train early.
After her senior year at Iowa (2024), Nike inked Clark to a massive eight-year, $28 million endorsement deal that included merchandise and her own signature shoe.
During her career at Iowa, Clark was always generous with her NIL money, donating shoes and other merchandise to her teammates. She recently gifted both Iowa basketball programs with her latest signature shoe.
At the beginning of the week, Clark released a video on her social media accounts that revealed her new signature logo that will be paired with merchandise and a new signature shoe in 2026.
Tune in👀
— Caitlin Clark (@CaitlinClark22) August 25, 2025
Logo collection coming soon. Signature product dropping 2026. pic.twitter.com/56zcH9WsPg
When Nike and Clark released their adaptation of the Nike Kobe Protro V shoes in June, they sold out immediately, leaving fans pining for more.
Ever since Clark signed a massive deal with Nike in 2024, fans have been eagerly anticipating a new signature shoe, but it has yet to be released. They have done adaptations of other shoes, but now Clark will have her own signature shoe with her new "CC" logo attached.
Nike made the official announcement on Monday, stating that the logo will "come to life" for the first time in a new collection of sportswear and on court staples that are a direct reflection of their new signature athlete.
The first round of Clark's new signature logo apparel will be available on a navy and yellow t-shirt on September 1, with the rest of the merchandise releasing in October.